Create a unique brand culture to let more people know about Jackson.io, and the quality of the project itself will determine whether these people stay or leave, believing in the team's vision for the future. Traditional traffic influx only needs an opportunity 🚀

Watching the process of Jackson.io is actually quite interesting. Initially, my points of concern were quite conventional: how the protocol is designed, whether the battle logic is fair, and if LP dividends are sustainable. These 'hard indicators' are not bad in themselves, and even in similar projects, they can be considered relatively restrained and mature.

But as I looked further, I became increasingly aware of a long-overlooked issue:

Many crypto projects ultimately fail, not because of poor mechanisms, but because there is no one left, and the enthusiasm has faded.

This is especially common in blockchain games and GameFi. When the market is good, the community is lively, and discussions are all about price increases; when the market weakens, the group quickly goes quiet, leaving only a few familiar faces and announcements from the project team. This kind of 'relationship maintained only by price' is inherently very fragile.