In the world of blockchain gaming, Yield Guild Games (YGG) is undergoing a magnificent transformation. It is no longer just the world's largest gaming guild and investor, but is also stepping into the role of game creator through its publishing division YGG Play. The iconic result of this strategic shift is the phenomenal game LOL Land and its debut on the YGG Play Launchpad. Today, we will deeply analyze why LOL Land is a key step in the evolution of the YGG ecosystem.
LOL Land: Defining the new category of 'Casual Degen'
LOL Land is a browser-based casual board game where players earn points and rewards by strategically moving pieces. It has no complex operational barriers but cleverly integrates NFT skins, token economics, and social competition. YGG defines it as a 'Casual Degen' type, aiming to attract a massive number of casual players who want to experience the charm of cryptocurrency while desiring a relaxed and fun gaming experience.
The market has responded to this innovation with data: LOL Land attracted over 25,000 players during its opening weekend and rapidly accumulated over 631,000 monthly active users, generating over $3.1 million in revenue in a short time. This achievement not only proves the game's enormous appeal but also validates YGG's judgment of market trends—lightweight, fun, low-barrier Web3 games have tremendous potential to break through.
YGG's deep involvement: A full-stack release beyond investment
Unlike previous purely financial investments and asset acquisitions, the cooperation between YGG and LOL Land is akin to a 'biological father-son' relationship. YGG Play plays the role of a full-stack publisher, leading and empowering from game design concepts, economic model building, to community launch and market promotion.
This deep binding means that YGG's interests are completely aligned with the success of the game. The success of LOL Land directly translates into an increase in the value of the YGG ecosystem. Its massive user traffic and revenue bring substantial returns to YGG, even enabling YGG to conduct token buybacks, which in turn benefits the entire community's value.
Launchpad debut: A model of ecological value circulation
In October 2025, the YGG Play Launchpad officially launched, with the first project being the in-game loyalty token LOL for LOL Land. This is no coincidence, but a carefully designed demonstration of the ecological value closed loop.
1. From playing to contribution: The active behaviors of players in LOL Land (gaming, socializing, promotion) are themselves contributions to the ecosystem.
2. From contribution to reward: Through the Launchpad, these behaviors are designed as verifiable on-chain or off-chain tasks. Players complete tasks to accumulate points or directly receive LOL token airdrops (10% of the total supply of LOL is used for Play-to-Airdrop).
3. From rewards to rights: The LOL tokens obtained are not only keys to in-game functions but also represent a share of ownership and sharing rights for players in the development of LOL Land and the YGG ecosystem.
Insights for $YGG holders
The model of LOL Land has given new meaning to the value of $YGG. $YGG is not just a governance token, but a 'equity share' of the entire YGG game release platform and Launchpad ecosystem. As more successful games like LOL Land are released through YGG Play, the value captured by $YGG will expand from single game asset ownership to service fees, release profits, and growth dividends across the entire platform.
Act now:
Now, the YGG Play Launchpad is live. This is not only a release platform for LOL tokens but also your entry point to participate in the construction of YGG's future game ecosystem. Explore LOL Land, complete tasks on the Launchpad, and you can not only enjoy the fun of 'casual Degen' but also obtain new tokens representing the future ecological value of games. Upgrade from a player to a co-builder of the ecosystem.
@Yield Guild Games #YGGPlay $YGG
