Itaú Unibanco, Brazil’s largest private bank, has publicly recommended Bitcoin as part of a diversified investment strategy — suggesting that individual investors might allocate 1% to 3% of their portfolios to Bitcoin in 2026.

• The bank is also offering Bitcoin trading (and Ethereum) through its platforms, bringing crypto exposure to its ~60 million customers.

• Executives highlight Bitcoin’s role as a diversification and currency-risk hedge, especially in markets with volatile fiat currencies like the Brazilian real.

This move is significant not because Itaú suddenly “became a crypto bank,” but because a major traditional financial institution is integrating Bitcoin into mainstream investment advice and services. That reflects several deeper shifts:

📈 1. Institutional Recognition of Bitcoin

Large banks historically stayed away from Bitcoin due to regulatory and risk concerns. Itaú’s shift — from skepticism to recommendation and platform support — suggests Bitcoin is increasingly being treated as a legitimate financial asset, not just a speculative play.

This mirrors trends in the U.S. and Europe where major asset managers (e.g., BlackRock, Bank of America) include Bitcoin in strategic asset allocation views.

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