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Success has never been just a matter of luck; those at the bottom will always remain at the bottom if they don't change their mindset.

Many say that certain KOLs succeed just by taking off their clothes. With so many people doing it, why do only a few succeed? Of course, luck is needed, but it's not everything.

I also have female friends who say that some women find a wealthy partner easily. But she has always wanted to find someone and hasn't been able to attract anyone. Hooking a wealthy partner also requires skill; there are plenty of beautiful KOLs out there, so why would someone choose you? Many just play around, so how can you expect to secure a lifetime commitment? Mastering psychological techniques to keep that guy firmly in your grasp is also not easy, not to mention managing your figure and appearance. Even if we don't mention long-term injections to maintain beauty, even those born beautiful need skin care. How many can maintain their best condition for a long time, including managing their figure?

Reflecting on shortcomings and improving oneself is the first step to success.

If you think KOLs earn easily, you can try doing it yourself. On the contrary, I believe that being a KOL in the Chinese cryptocurrency space will only become increasingly difficult. The emergence of more matrix accounts and the competition for advertisement fees will lead to KOLs relying on a single source of income becoming less and less viable. Those who say exchanges offer $100 package fees, I've heard that it used to be much more. They know that outside, there are plenty of offers for $10 and $20, so prices will drop. Money will always be earned more by those at the top; this is true in every industry. The ones who suffer are those at the bottom. Recently, several prominent figures have also claimed that with tens of thousands of followers, they can't earn that much.

Only pioneers can earn the most in any field; now, those starting out are just followers. The goal should not be to follow others' old models but to transform from being a KOL into an IP or to develop a new model and market.

Every industry will only become more competitive, and each industry also experiences golden years followed by periods of decline. For example, iQIYI has changed its business model quite a bit. Why can those at the peak maintain their position? There's a saying: 'When the tide goes out, you can see who isn't wearing pants.' The money gained through luck and the temporary peak will revert to normal after the golden period is over. That's why some companies can last for centuries, while others rise to prominence and then disappear from public view. Continuous growth and improvement are the most important.