Tether’s bid to buy Juventus knocked back by Agnelli family’s Exor Tether’s attempt to take control of Italian giants Juventus has been firmly rejected by the club’s long-time owners. Exor — the Agnelli family holding company that has controlled Juventus for more than a century — said its board “unanimously rejected an unsolicited proposal submitted by Tether” to acquire all outstanding shares of the publicly traded club. What was offered - According to Reuters, Tether submitted a binding, all-cash proposal valuing Juventus at just over €1 billion, offering €2.66 per share. The company said it would make a public offer for remaining shares at the same price if Exor agreed. - Juventus’ market capitalization stood at €944.49 million after Friday’s close, with the stock trading at €2.19. Exor’s response and refusal - Exor reaffirmed “it has no intention of selling any of its shares in Juventus to a third party, including but not restricted to El Salvador‑based Tether.” - In a video on the club site, Exor CEO John Elkann stressed the family’s ties: “Juventus has been a part of my family for 102 years... Juventus, our history and our values are not for sale.” - Exor said the Agnelli family remains “fully committed to the Club” and will support Juventus’ new management in executing its strategy on and off the field. Tether’s pitch and recent activity - Tether told Exor it was prepared to invest €1 billion to support Juventus’ development if the deal completed. CEO Paolo Ardoino is quoted saying Juventus “has always been part of my life” and that Tether is in “strong financial health” with a long-term capital horizon. - The stablecoin issuer — best known for USDT — has been expanding beyond core crypto business lines. It first bought a stake in Juventus in February and increased that stake to over 10% by April. - Tether has also increased its influence at the club via governance: shareholders approved Tether’s nomination of Francesco Garino to the Juventus board last month, though another Tether nominee, deputy investment chief Zachary Lyons, was not appointed. What this means - The move highlighted growing interest from large crypto firms in traditional sports assets and the strategic value of football clubs for branding and broader business diversification. - Exor’s categorical rejection preserves the Agnelli family’s long-held control of Juventus for now, while Tether’s minority stake and board presence leave it a continuing player in the club’s affairs. Read more AI-generated news on: undefined/news

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