“If you think the price of winning is too high, wait until you get the bill of regret.”

This quote hits harder the longer you stay in markets.

Winning always feels expensive in real time. You pay with uncertainty, drawdowns, patience, and looking stupid before you’re proven right.

You buy when things feel broken, when sentiment is awful, when conviction is uncomfortable. That cost is visible, emotional, and immediate.

Regret is different. It’s silent at first. It shows up later, when price is higher, narratives have flipped, and the opportunity is gone. Regret compounds quietly. You don’t feel it in the moment, but it grows every cycle you sit out, every time fear convinces you to do nothing.

Markets don’t reward comfort. They reward those willing to pay the price early and endure being wrong short term. Most people avoid pain now and choose regret later, even though regret is far more expensive.

The bill always comes due. The only question is whether you paid upfront, or you’re paying it years later with missed opportunity.