Trump Media surpasses one billion dollars in Bitcoin after a new purchase
Trump Media has reached a symbolic milestone. The group now holds more than one billion dollars in Bitcoin. This decision confirms a deliberate strategy, contrary to traditional treasury practices. And it comes at a particularly delicate moment for the market.
In brief
Trump Media has purchased 451 BTC more and now has over one billion dollars in Bitcoin in reserve.
The group is also promoting a Bitcoin/Ethereum ETF project linked to Truth Social, subject to SEC approval.
Meanwhile, DJT shares remain volatile, amid the day's decline and the effect of the announcement regarding a merger.
Trump Media is further bolstering its treasury in Bitcoin.
Trump Media & Technology Group acquired an additional 451 bitcoins. The transaction was valued at approximately 40.3 million dollars at the time of purchase. With this acquisition, the total assets reached 11,542 BTC. The valuation already exceeds 1 billion dollars, according to Arkham data.
This decision is not insignificant. It is part of a consolidated cryptocurrency treasury strategy. In early 2025, the group mentioned an exposure of nearly 2 billion dollars to Bitcoin and related digital assets. The goal is to transform a media company into a fully developed cryptocurrency investment vehicle.
This accumulation occurs while Bitcoin trades below the psychological threshold of $90,000. The timing is surprising. Trump Media is buying without waiting for a perfect signal. This approach resembles that of other corporate players, but with a more pronounced ideological and political dimension.
