The Trump family's cryptocurrency project, World Liberty Financial, ends the year without the expected profits, facing extreme volatility and growing regulatory scrutiny.
The year began with the promise of a "change of tone" in crypto politics, led by Donald Trump Jr. and Eric Trump. After a successful summer/fall bull market that raised the family's stake to billions, public data reveals a harsher reality:
Portfolio Peak: September 2025, valued at $17,000 million.
Now valued at less than $8 billion (a decrease of 47%).
The governance token WLFI has fallen more than 40% since going public.
Despite the drop, the project achieved significant operational milestones, including raising $550 million in token sales and launching its own stablecoin, USD1.
World Liberty Financial has aggressively diversified its portfolio, acquiring a basket of assets that includes $21.5 million in Wrapped Bitcoin (WBTC), Ether, and MOVE. Strategic alliances include agreements with PancakeSwap and a treasury operation of $1,500 million with ALT5 Sigma Corporation.
The Trump ecosystem extends even further:
◽Trump Media: Operates the fintech brand Truth.Fi, which acquired 684.4 million Cronos tokens for $104.7 million.
◽Mining: American Bitcoin, a company backed by Eric and Donald Jr., reports a total holding of 4,784 BTC.
The Trump administration has broken with historical precedents by actively engaging in businesses that could generate conflicts of interest. This has prompted calls for investigation by Senator Elizabeth Warren and Representative Maxine Waters to the SEC.
The most serious allegations come from a report by Accountable.US, suggesting token sales to sanctioned individuals with ties to Iran, North Korea, and Russia.
White House Press Secretary Karoline Leavitt has rejected the allegations, blaming the media and defending the integrity of the president. World Liberty, for its part, claims to have implemented strict KYC/AML (Know Your Customer / Anti-Money Laundering) controls and rejected potential buyers.
Despite the marked decrease in total value, the project moves forward. Co-founder Zach Witkoff has announced the launch of a set of real-world assets (RWA) starting January 2026.
