Airdrops Aren't Just About Price 🤯 – They're About Building Ownership.
The $KITE airdrop wasn’t about hype; it was a masterclass in behavioral economics. Kite Protocol deliberately segmented its airdrop recipients – rewarding NFT holders for early risk, Soulbound Token holders for community building, and testnet participants for crucial feedback.
This isn’t just about rewarding past actions; it’s about incentivizing *future* participation. The claim window encouraged attentiveness, dispersing tokens to active wallets and shifting ownership. Recognizing social labor and reframing testing as contribution are game-changers.
It’s not about preventing initial sell-offs, but about cultivating a community that stays engaged *after* the incentives fade. It’s about turning claimants into participants. It’s a handoff of responsibility. 🤝
#Airdrops #DeFi #Community $KITE 🚀
