Metaplanet Inc. registered on the Tokyo Stock Exchange has revealed that the company has clearly accelerated its corporate Bitcoin strategy, reporting a BTC Yield of 568.2% from the beginning of the year to the present in 2025, along with an increase in total holdings to 35,102 BTC
This disclosure highlights the company's proactive accumulation strategy, placing it among the world's largest publicly traded corporate Bitcoin holders.
Metaplanet has purchased additional Bitcoin.
The company acquired an additional 4,279 BTC in the fourth quarter of 2025, paying an average price of 16.33 million yen (104,642 USD) per coin, as revealed by CEO Simon Gerovich.
As a result, the total investment in Bitcoin stands at approximately 559.7 billion yen, with an average annual price of 15.95 million yen (102,207 USD) per BTC.
Metaplanet's Bitcoin accumulation is also part of the company's officially designated Bitcoin Treasury operations, a strategic business line launched in December 2024.
The purchases were carried out through a combination of operating income, capital market activities, and a credit line secured by Bitcoin. This strategy reflects sophisticated treasury management that integrates market timing, capital management, and corporate financial instruments.
In the fourth quarter alone, BTC Yield reached 11.9%, which continuously supported annual performance, following the previous quarter's returns of 95.6%, 129.4%, and 33.0%.
The company's specific BTC Yield metric will measure the changes in Bitcoin holdings relative to fully diluted shares, isolating the impact of dilution from new share issuances, allowing investors to use this as a framework to assess the value accumulation for shareholders from Bitcoin accumulation instead of just looking at direct earnings.
BTC Gain and BTC ¥ Gain will express the value of these holdings as quantitative metrics in BTC and Japanese yen, enabling investors to see the growth of hypothetical value derived purely from treasury strategies.
Metaplanet ranks 4th in the world as corporate acceptance of Bitcoin increases despite market volatility.
Despite the overall returns being impressive, data from Bitcoin Treasuries shows that Metaplanet's portfolio has decreased in market value by 18.9%, reflecting the price volatility of Bitcoin throughout the year.
The company emphasizes that BTC Yield is more of a KPI metric rather than a measure of actual profits or operational performance, yet it provides a perspective on the strategic accumulation approach rather than focusing on traditional financial returns.
Currently, Metaplanet ranks fourth among the companies with the largest Bitcoin holdings in the world, following Strategy (672,497 BTC), MARA (53,250 BTC), and Twenty One Capital (43,514 BTC).
The company's approach combines disciplined accumulation, capital market activities, and the use of credit lines, reflecting the trend of Japanese companies and global firms entering Bitcoin as a treasury asset, as they balance risk alongside strategies for future growth opportunities.
This announcement thus reinforces the growing role of the company's treasury reserves in the Bitcoin market, as companies like Metaplanet are quietly accumulating large volumes of coins while utilizing metrics like BTC Yield to communicate strategies and potential to shareholders.
However, even though the return figures look impressive, investors should differentiate between internal performance metrics and actual realized financial profits, as this distinction becomes increasingly important as global institutions enter the Bitcoin market.
By managing assets of 35,102 BTC with record-high BTC Yield, Metaplanet's quiet coin accumulation strategy in 2025 signals strength in corporate Bitcoin adoption and illustrates a registered company strategically using crypto as an asset management tool rather than viewing it solely as a speculative asset.
