Simon Gierowicz pointed out that most companies do not discuss Bitcoin at the management level.
Metaplanet currently holds 35,102 Bitcoins after aggressive purchases in 2025 and 2026.
The company aims to reach 210,000 Bitcoins by 2027 to own 1% of the supply.
Gierowicz emphasized the need for bold leadership to withstand years of market misunderstanding.
Simon Giurovich, CEO of Metaplanet, shared a clear vision regarding companies adopting $BTC . He said, "The gap between companies that hold Bitcoin and those that do not is not about conviction in the asset." He added that Bitcoin is, for most companies, not even up for discussion. It is not discussed in boardrooms, not rejected after analysis, but simply ignored.
Giurovich said that the few management teams that take Bitcoin seriously surpass a difficult threshold. They accept that markets may misunderstand them for years while implementing a long-term plan. He added that this mindset is rare, which is why today only a handful of companies around the world are building Bitcoin treasuries. Metaplanet is one of these few.
Metaplanet's bold strategy in Bitcoin
Metaplanet has become the largest public Bitcoin-holding company in Asia. By early 2026, the company was holding around 35,102 Bitcoin, making it one of the largest corporate holders in the world. In late 2025, Metaplanet made headlines after buying over 4,200 Bitcoin in a single deal worth around $451 million. The company continued to add Bitcoin regularly and publicly, even during market downturns and declining sentiment.
Simon Giurovich was clear about the company's long-term goal. Metaplanet aims to hold around 100,000 Bitcoin by the end of 2026. By 2027, it aims to reach up to 210,000 Bitcoin, which is about 1% of the total Bitcoin supply. This is not a short-term deal, but a comprehensive company-wide strategy.
Why do most companies not talk about Bitcoin at all?
Simon Giurovich sees the biggest barrier as not fear, but inertia. Most companies stick to outdated traditional models, focusing on stock buybacks, dividends, and conventional cash management. Bitcoin does not fit into this usual thinking, so it doesn't enter the discussion at all.
For management teams, simply proposing the idea of Bitcoin may seem fraught with risk. Boards worry about media headlines, and executives fear taking the blame if the price drops. Investors question the volatility, and only a few leaders are willing to endure years of criticism and skepticism while holding on to a long-term vision. According to Giurovich, this is the real test.
Following in the footsteps of early pioneers
Metaplanet is on a path made famous by MicroStrategy in the United States. When MicroStrategy began purchasing Bitcoin in 2020, many investors mocked the move. Today, the company is seen as a leader, and its stock has delivered significant returns over time.
Giurovich believes that $BTC represents a long-term hedge against currency devaluation and rising global debt. He sees it as a digital capital that can enhance corporate balance sheets for decades. Metaplanet has generated additional income through Bitcoin-related strategies without selling its core holdings. This shows that Bitcoin can be both a reserve asset and a financial instrument.
A small group leading a big transformation
Currently, only a handful of companies around the world have the courage to build $BTC . But this may change. As regulatory frameworks become clearer and more success stories emerge, more executives may finally begin discussing Bitcoin. At that point, early adopters like Metaplanet may be viewed as visionaries. For Simon Giurovich, the message remains simple. True innovation requires courage, and sometimes a leader must willingly accept being misunderstood before the world proves they were right.
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