The current charity, I call 'Internet Charity' or 'Traffic Charity'. Charity should be a mutual kindness, but now it has become a tool for gaining attention.
True charity is about helping those in need, not using donations to endorse one's own persona. Any donation with a 'purpose' is 'hypocritical'—because they want to use donations to gain traffic, 'atone for sins', or exchange for rewards.
True charity is the kind of pure 'almsgiving'!