Super internet celebrity, his AI avatar is worth 1 billion!
TikTok top influencer Khaby Lame authorized the use of his "iconic facial expressions" to third parties for a price of 1 billion dollars, for a period of three years.
Rich Sparkle Holdings acquired the commercial rights to the Khaby Lame brand.
This agreement allows the company to use the image of this TikTok influencer without his continuous involvement—instead, an artificial intelligence avatar will take his place.
This digital virtual image will be used to produce media content/advertisements and will be live-streamed in multiple languages around the clock across different time zones. To replicate Lame's style and reactions, the system will utilize his facial expressions, voice, and behavior patterns.
It is estimated that the transaction amount is between 900 million and 975 million dollars.
Analysts predict that annual revenue from live e-commerce and product lines could reach up to 4 billion dollars. Meanwhile, Lame still retains the controlling interest in the company.
Would you accept an "AI clone" as a spokesperson for products or services?
