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The 3 truths about KOL investment
After giving KOLs a few hundred U or even a few thousand U, the tweets are sent out, yet there are only a few hundred likes, all looking like bots, and not a single person joins the group. Isn't this a nightmare for many project parties? 😫
In today's Web3 market, data falsification by KOLs is too common. Follower counts can be faked, interaction numbers can be faked, but 'consensus' cannot be faked.
As an agency that takes responsibility for results, we adhere to these 3 iron rules when assisting project parties with Influencer Marketing:
1. Strictly examine the 'water content'. We do not look at those inflated Follower numbers. We use professional tools to analyze the true active ratio of KOLs, the conversion rate of past tweets, and the follower profile.
In today's Web3 market, data falsification by KOLs is too common. Follower counts can be faked, interaction numbers can be faked, but 'consensus' cannot be faked.
As an agency that takes responsibility for results, we adhere to these 3 iron rules when assisting project parties with Influencer Marketing:
1. Strictly examine the 'water content'. We do not look at those inflated Follower numbers. We use professional tools to analyze the true active ratio of KOLs, the conversion rate of past tweets, and the follower profile.
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