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Web3 丨 视觉设计师 研究链上审美 & 品牌表达 拆解项目设计 & 创作逻辑
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I have been working in the traditional design industry for a long time. Drawing, branding, video editing, doing 3D, I learned everything I could, and it was indeed honed by the industry. Recently, I quit my job to travel and slow down my life. After returning, I accidentally came across Web3. I was quite surprised— This is a world that heavily relies on visuals: A logo, an official website, an NFT image, can determine whether others believe in you at first glance. But strangely, people talk more about market trends, narratives, and cycles, very few seriously interpret: What role do these designs actually play? So I want to make some small records here. Some observations and breakdowns about Web3 visuals, project aesthetics, and design judgments. No taking sides, no hyping projects, just speaking from a designer's perspective, truthfully sharing what I see. If you're interested, feel free to follow the content I publish.
I have been working in the traditional design industry for a long time.

Drawing, branding, video editing, doing 3D,

I learned everything I could, and it was indeed honed by the industry.

Recently, I quit my job to travel and slow down my life.

After returning, I accidentally came across Web3.

I was quite surprised—

This is a world that heavily relies on visuals:

A logo, an official website, an NFT image,

can determine whether others believe in you at first glance.

But strangely,

people talk more about market trends, narratives, and cycles,

very few seriously interpret:

What role do these designs actually play?

So I want to make some small records here.

Some observations and breakdowns about Web3 visuals, project aesthetics, and design judgments.

No taking sides, no hyping projects,

just speaking from a designer's perspective, truthfully sharing what I see.

If you're interested, feel free to follow the content I publish.
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@CZ has been stuck $ASTER currently does not know how to break even {spot}(ASTERUSDT)
@CZ has been stuck

$ASTER currently does not know how to break even
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I am a designer The first time I saw $ASTER I thought their design, logo, and official website visuals were quite good So I made the only investment in my life Not because of logic Simply because I thought it looked good As a result, I am now quietly stuck Every day I open the page I still think the design is good But I am also seriously thinking If I can recover my investment in this lifetime
I am a designer
The first time I saw $ASTER
I thought their design, logo, and official website visuals were quite good
So I made the only investment in my life
Not because of logic
Simply because I thought it looked good
As a result, I am now quietly stuck
Every day I open the page
I still think the design is good
But I am also seriously thinking
If I can recover my investment in this lifetime
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See the FOUR hand gesture image 🙏🙏🙏 Will bless your contract to succeed Spot must rise Every time you hit a dog, you'll cash out Low probability of single coin A10 #Binance
See the FOUR hand gesture image 🙏🙏🙏

Will bless your contract to succeed

Spot must rise

Every time you hit a dog, you'll cash out

Low probability of single coin A10

#Binance
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Many people criticize Chainlink's design for being too similar to that of Web2 tech giants. From a brand strategy perspective, this is actually an extremely smart choice. Its design language conveys a sense of "restraint." This restraint is, in fact, a rare "calming agent" in Web3. As a designer, I may not necessarily like this style, but I respect the visual concessions made to build trust. #Chainlink
Many people criticize Chainlink's design for being too similar to that of Web2 tech giants.

From a brand strategy perspective, this is actually an extremely smart choice.

Its design language conveys a sense of "restraint." This restraint is, in fact, a rare "calming agent" in Web3.

As a designer, I may not necessarily like this style, but I respect the visual concessions made to build trust. #Chainlink
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I have been thinking about what the essence of BSC really is Low fees, fast speed, large ecosystem, suitable for beginners Ultimately, it is more like a layer of 'protection mechanism' So I created a concept Binance Safety Condom. (BSC) Visualizing the 'sense of security' of BSC It's like turning a public chain into a safety condom for users (Only represents personal opinion, web3 novice) #Binance #BSC
I have been thinking about what the essence of BSC really is

Low fees, fast speed, large ecosystem, suitable for beginners

Ultimately, it is more like a layer of 'protection mechanism'

So I created a concept

Binance Safety Condom. (BSC)

Visualizing the 'sense of security' of BSC

It's like turning a public chain into a safety condom for users

(Only represents personal opinion, web3 novice)
#Binance #BSC
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The visuals of Uniswap are increasingly captivating. The unicorn is not cute, but rather embodies a sense of speed that is conveyed through sharp, clean lines. The neon pink is not a girlish color, but rather has the intensity of street signage. As someone who has transitioned from traditional design to Web3, I can feel its intention to pull finance out of seriousness and turn it into an attitude. The graphics are wild, the typography is solid, and this contrast makes it one of the most unforgettable brands in Web3. #uniswap #Web3Design #品牌视觉
The visuals of Uniswap are increasingly captivating. The unicorn is not cute, but rather embodies a sense of speed that is conveyed through sharp, clean lines. The neon pink is not a girlish color, but rather has the intensity of street signage. As someone who has transitioned from traditional design to Web3, I can feel its intention to pull finance out of seriousness and turn it into an attitude. The graphics are wild, the typography is solid, and this contrast makes it one of the most unforgettable brands in Web3. #uniswap #Web3Design #品牌视觉
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$PENGU {spot}(PENGUUSDT) Is this considered Web3 design? 🤔 To be honest, as a designer who is used to hardcore, cyberpunk styles, my first impression of Pudgy Penguins was one of rejection. It's too 'soft', too much like a child's drawing. But if you think this is just 'cute', then you have been deceived. A JPEG that conquers the world — Pudgy Penguins #Web3Design #PudgyPenguins
$PENGU

Is this considered Web3 design? 🤔

To be honest, as a designer who is used to hardcore, cyberpunk styles, my first impression of Pudgy Penguins was one of rejection. It's too 'soft', too much like a child's drawing. But if you think this is just 'cute', then you have been deceived.

A JPEG that conquers the world — Pudgy Penguins
#Web3Design #PudgyPenguins
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$XPL I took a deep look at Plasma's official website and media library. They not only draw cities from an isometric perspective, but also turn the abstract concepts of Bitcoin and stablecoins into high-quality 3D toys. Although I usually have no feeling for this 'bright style', it is indeed what Web3 lacks the most — the visual ability to translate 'hardcore technology' into 'human language'. (No investment advice involved, only analysis and interpretation of the project's visual design) #视觉分析 #Plasma {spot}(XPLUSDT)
$XPL I took a deep look at Plasma's official website and media library.

They not only draw cities from an isometric perspective, but also turn the abstract concepts of Bitcoin and stablecoins into high-quality 3D toys.

Although I usually have no feeling for this 'bright style', it is indeed what Web3 lacks the most — the visual ability to translate 'hardcore technology' into 'human language'.

(No investment advice involved, only analysis and interpretation of the project's visual design) #视觉分析 #Plasma
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Hyperliquid is a textbook case of 'Anti-design'. Unlike Aster's construction of 'trust', Hyperliquid aims to visualize 'speed'. • Tone: Brutalist Utility • Composition: Data-Dense Modularity • Colors: Terminal Black & Signal Green In this over-designed world, performance is aesthetics. $HYPE $ASTER
Hyperliquid is a textbook case of 'Anti-design'.
Unlike Aster's construction of 'trust', Hyperliquid aims to visualize 'speed'.
• Tone: Brutalist Utility
• Composition: Data-Dense Modularity
• Colors: Terminal Black & Signal Green
In this over-designed world, performance is aesthetics.
$HYPE $ASTER
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From my old profession, visual designer, to view ASTER Focusing only on visual effects, style, and brand expression $ASTER Aster's visual expression represents what
From my old profession, visual designer, to view ASTER

Focusing only on visual effects, style, and brand expression

$ASTER Aster's visual expression represents what
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