VeChain & Rekord Partner to Deliver Digital Product Passports & RWA Infrastructure for EU Market
VeChain has entered a strategic partnership with Rekord to accelerate the next phase of tokenization infrastructure for Real-World Assets (RWAs).
This partnership brings together VeChain’s battle-tested, energy-efficient blockchain with Rekord’s API-first trust layer, which makes data streams tamper-proof with minimal integration effort. Enterprises will be able to secure logs, documents, and product events on-chain without changing user experience or rebuilding core systems.
For VeChain, this collaboration extends an established role at the heart of supply chain transparency, product authentication, and sustainability reporting. For Rekord, VeChain is the preferred public blockchain infrastructure partner, giving customers a proven, enterprise-focused network for high-value, regulated use cases.
Digital Product Passports and regulatory readiness
In Europe, the Ecodesign for Sustainable Products Regulation (ESPR) will introduce Digital Product Passports (DPPs), which will tie product data directly to compliance, sustainability, and delivering the circular economy.
Working together, VeChain and Rekord will provide the underlying infrastructure that lets manufacturers and brands:
Capture and verify critical product and process data at source using Rekord’s trust layer
Anchor proofs on VeChainThor, creating permanent, independently verifiable records
Prepare for emerging DPP, sustainability, and supply chain rules without disrupting existing workflows
Rekord’s V1 API is already activated in production with full multi-chain support, and the team has successfully pushed its first live transactions to the VeChain network. This gives joint customers an immediate way to connect existing systems and devices to an enterprise-ready blockchain backend.
A Timely Opportunity for Compliant Infrastructure
With large businesses required to meet ESPR mandates from 2026, the timing is ideal, as blockchain enters the mainstream economy and connects the emerging technology to the growing needs of the real-world economy.
VeChain’s advanced technical infrastructure makes its blockchain a natural fit for enterprise-grade DPPs, built for scale, sustainability, and long-term regulatory readiness. Rekord’s DPP-as-a-service builds on VeChain’s established role in supply chain transparency and extends it into integrated sustainability reporting for one of the world’s most advanced economic regions.
What comes next is the tokenization and digitization of products entering the European Union to comply with real regulatory needs — a vision we have been building on since launch. The true embodiment of Real-World Assets (RWAs), driving actual value on-chain.
About VeChain
VeChain, founded in 2015, is a purpose-built Layer 1 public blockchain for real-world impact. It combines enterprise-grade infrastructure, a dual token model, and predictable transaction costs to support applications in supply chain transparency, tokenization, and sustainability. With over 5 million users and more than 350 applications built on VeChainThor, global brands and builders use VeChain to anchor verifiable data, unlock circular business models, and bring Web3 to everyday users.
For more information, visit https://vechain.org
About Rekord
Rekord is the Trust Layer for Real World Assets. Its mission is to make data verifiable, interoperable, and trusted across industries, turning any log, event, or document into tamper-proof, audit-ready evidence. Rekord provides a production-ready platform used for automation, traceability, and sustainability solutions, establishing the standard for verifiable enterprise data at scale.
We are thrilled to announce that VeBetter’s native token, $B3TR, has been confirmed in the European Securities and Markets Authority (ESMA) register — a core component of the EU’s MiCAR crypto compliance framework.
This regulatory milestone comes on the back of $VET and $VTHO tokens achieving similar status, marking bold steps forward for the VeChain and VeBetter ecosystems. Compliance with MiCAR in Europe is a core strategic objective in our pursuit to deliver real world adoption and utility for blockchain applications.
With compliant status obtained, VeBetter positions itself as one of the first viable candidates to become a mainstream Web3 app store for real world utility. After recently hitting 5 million active addresses, and almost 40 million tokenized sustainable actions across 40+ applications, VeBetter’s growth and adoption continue to accelerate, with ESMA confirmation helping advance its growth prospects.
Web3 Apps Going Mainstream
B3TR’s inclusion in the ESMA register grants VeBetter a significant competitive advantage in the fast-evolving world of crypto. The “regulatory passport” allows seamless operations across EU member states, simplifying market access for the platform’s growing roster of sustainability applications.
The milestone also strengthens VeBetter’s position as an onboarding mechanism for institutions, who increasingly seek differentiating factors for their investments — one of the most important being real world utility and functionality. The synergy between technological innovation and regulatory adherence positions the entire VeChain ecosystem for sustainable growth over the next decade, supported by institutional capital.
VeBetter is the world’s first Web3 app store for real-world utility. Through the platform, owned and governed by its community, users engage with various applications that tokenize and reward sustainability-related actions — from eating more healthily to working out, reducing waste or saving energy. B3TR tokens are awarded as incentives to encourage repeat behaviours. The outcome is millions of small activities contributing, at scale, to greater collective outcomes that tackle global challenges and bring benefits for the world at-large.
The platform’s unique positioning and ESMA confirmation opens new technological avenues for communities, organisations and businesses looking to deploy their own applications through the VeBetter platform, forging new growth avenues for the platform, and the aforementioned stakeholders.
VeBetter’s app store ecosystem currently includes over 40 sustainability-focused applications and has given rise to multi-million-user success stories like Mugshot and GreenCart — apps that exemplify simplicity and ease of use — something that has proven challenging for generations of Web3 Applications to date. This approach to adoption, in tandem with a complaint token ecosystem, presents ample opportunity for orders of magnitude more growth in the coming years.
The Path Ahead: Compliance For Global Impact
VeBetter’s goal is to accelerate the creation of a sustainable, circular economy powered by Web3 technologies. The journey toward mainstream adoption requires both technological excellence and regulatory responsibility, and, with B3TR’s MiCAR compliance now secured, VeChain, and the VeBetter ecosystem, are well positioned to continue leading, and scaling up, this transformation.
A new dawn of value creation for individuals, enterprises, and the world, has arrived.
Explore VeBetter and experience a bold new world for yourself!
Disclaimer: This crypto-asset marketing communication has not been reviewed or approved by any competent authority in any Member State of the European Union. The person seeking admission to trading of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication. This marketing communication is issued by VeChain Foundation San Marino S.r.l..
White Papers relating to the crypto assets that we issue in the European Economic Area (EEA) are published and available on our website.
We are thrilled to announce that VeBetter’s native token, $B3TR, has been confirmed in the European Securities and Markets Authority (ESMA) register — a core component of the EU’s MiCAR crypto compliance framework.
This regulatory milestone comes on the back of $VET and $VTHO tokens achieving similar status, marking bold steps forward for the VeChain and VeBetter ecosystems. Compliance with MiCAR in Europe is a core strategic objective in our pursuit to deliver real world adoption and utility for blockchain applications.
With compliant status obtained, VeBetter positions itself as one of the first viable candidates to become a mainstream Web3 app store for real world utility. After recently hitting 5 million active addresses, and almost 40 million tokenized sustainable actions across 40+ applications, VeBetter’s growth and adoption continue to accelerate, with ESMA confirmation helping advance its growth prospects.
Web3 Apps Going Mainstream
B3TR’s inclusion in the ESMA register grants VeBetter a significant competitive advantage in the fast-evolving world of crypto. The “regulatory passport” allows seamless operations across EU member states, simplifying market access for the platform’s growing roster of sustainability applications.
The milestone also strengthens VeBetter’s position as an onboarding mechanism for institutions, who increasingly seek differentiating factors for their investments — one of the most important being real world utility and functionality. The synergy between technological innovation and regulatory adherence positions the entire VeChain ecosystem for sustainable growth over the next decade, supported by institutional capital.
VeBetter is the world’s first Web3 app store for real-world utility. Through the platform, owned and governed by its community, users engage with various applications that tokenize and reward sustainability-related actions — from eating more healthily to working out, reducing waste or saving energy. B3TR tokens are awarded as incentives to encourage repeat behaviours. The outcome is millions of small activities contributing, at scale, to greater collective outcomes that tackle global challenges and bring benefits for the world at-large.
The platform’s unique positioning and ESMA confirmation opens new technological avenues for communities, organisations and businesses looking to deploy their own applications through the VeBetter platform, forging new growth avenues for the platform, and the aforementioned stakeholders.
VeBetter’s app store ecosystem currently includes over 40 sustainability-focused applications and has given rise to multi-million-user success stories like Mugshot and GreenCart — apps that exemplify simplicity and ease of use — something that has proven challenging for generations of Web3 Applications to date. This approach to adoption, in tandem with a complaint token ecosystem, presents ample opportunity for orders of magnitude more growth in the coming years.
The Path Ahead: Compliance For Global Impact
VeBetter’s goal is to accelerate the creation of a sustainable, circular economy powered by Web3 technologies. The journey toward mainstream adoption requires both technological excellence and regulatory responsibility, and, with B3TR’s MiCAR compliance now secured, VeChain, and the VeBetter ecosystem, are well positioned to continue leading, and scaling up, this transformation.
A new dawn of value creation for individuals, enterprises, and the world, has arrived.
Explore VeBetter and experience a bold new world for yourself!
Disclaimer: This crypto-asset marketing communication has not been reviewed or approved by any competent authority in any Member State of the European Union. The person seeking admission to trading of the crypto-asset is solely responsible for the content of this crypto-asset marketing communication. This marketing communication is issued by VeChain Foundation San Marino S.r.l..
White Papers relating to the crypto assets that we issue in the European Economic Area (EEA) are published and available on our website.
An Open Letter From Sunny Lu — A Message to VeFounders
An Open Letter From Sunny Lu — A Message To VeFounders
Dear VeFounders,
This year marks the 10th anniversary of VeChain (where does time go?!), as well as my own decade-long journey as a startup founder and CEO. Looking back, the road has been both humbling and exhilarating. I’ve experienced the restless energy of the early days, the doubts and sleepless nights, the hard-won breakthroughs, and the quiet but profound joy of seeing an idea take shape in the real world. Through it all, one constant has remained: the unshakable conviction that founders are a rare breed of builders. A special type of person willing to embrace uncertainty in pursuit of a vision.
Every founder begins as a doer, sleeves rolled up, ready to take on anything. But as the journey unfolds, even the most capable of us eventually discover that we can’t do everything alone. We become the bottleneck to our own mission if we don’t learn to grow the right people and place them in the right roles. And in today’s world, startups often operate globally from day one, which means navigating across cultures, languages, and beliefs. It is as inspiring as it is challenging — demanding resilience, adaptability, and the ability to orchestrate teams with diverse talents and perspectives.
These are the everyday realities of being a founder, alongside countless other responsibilities. Whether planned or unplanned, loved or loathed, the life of a founder is never about ease or glamour, even if those moments occasionally appear. It is about persistence, grit, and staying true to a purpose bigger than yourself.
The Three Pillars of Being a Founder
FundingBefore anything begins, funding comes first. Resources are always scarce compared to ambition. Balancing what you want to achieve with what you can afford is a delicate and ongoing challenge.
StrategyEvery founder starts with an idea that is both beautiful and often unrealistic. Time and reality reshape it, but the true art is knowing when to protect the core vision and when to adapt — responding to shifts in the market, industry, or team dynamics.
PeopleThis is the hardest, and also the most important. Founders live in a constant state of anxiety — whether it’s making tough strategic calls, building and optimizing teams, launching products, or even deciding something as small as a marketing detail. You must motivate others while finding your own strength, be the General in the back office and the soldier at the front line. Resilience must replace comfort, and failure must be accepted as part of the climb toward success.
Why We Climb
The founder’s journey may feel “anti-human” at times. Founders set the course, endure the hardship, and in return, grow immensely as individuals. We get to solve problems, innovate, build from scratch, and perhaps leave a mark on the world that outlives us. We create what others may never dare, and along the way, may even build generational wealth.
Being a founder is like climbing a mountain. You see the peak, take the first step, and know the path will be long and grueling. The muscle aches, the sweat pours, sometimes the blood boils — but you accept it, because deep down you know the truth — the view from the top is the greatest.
And it all begins with the first step: Starting
That’s why I’m excited to invite you to the VeFounder Program by VeChain — an initiative created to support and celebrate those bold enough to take the leap to becoming a founder.
Visit the VeFounder homepage to explore the program:
VeFounder Homepage
An Open Letter From Sunny Lu — A Message To VeFounders was originally published in VeChain on Medium, where people are continuing the conversation by highlighting and responding to this story.
Galactica Goes Live on Mainnet — Our Evolution Begins
Galactica Goes Live on Mainnet — Our Evolution Begins
Today, Galactica, the first phase of VeChain Renaissance, successfully merged with mainnet in block 22084200!
VeChainThor now officially benefits from four new upgrades that improve the protocol, and lay the foundations for more radical changes due later this year. The next phase, Hayabusa, delivers consensus migration, Delegator/Validator staking, a tokenomics overhaul, and much more, continuing along the game-changing VeChain Renaissance roadmap.
But for now, the focus is on Galactica. Let’s dive into what just went live!
To ensure greater network security, VeChainThor introduces a dynamic gas fee market inspired by Ethereum’s EIP-1559, where base fees automatically adjust based on network demand to prevent spam attacks and encourage more efficient transaction broadcasting. Through this change, 100% of base fees are burned, removing VTHO from circulation with every transaction.
The gas fee market introduces a deflationary force to VeChain’s tokenomics, and adds the ability for users include priority fees (“tips”) to expedite transactions. 100% of tips will go directly to network validators as rewards under Hayabusa.
Shanghai EVM Upgrade (VIP-242)
VeChainThor is now aligned with Ethereum’s Shanghai release, introducing PUSH0 opcodes and optimized gas costs. This synchronization with industry standards creates a seamless pathway for developers to migrate tools, dApps, and innovations to VeChainThor.
The upgrade maintains all VeChain’s unique advantages — our two-token model, fee delegation, and multi-clause transactions — while opening the door to tools and builders from the broader EVM ecosystem.
Our new standardized transaction envelope format enables VeChainThor to identify and process different transaction types seamlessly. This modular architecture ensures the protocol can evolve continuously without disrupting existing operations or fragmenting the ecosystem.
Thanks to community developer DataB4Dishonor, smart contract interactions have become more efficient with the introduction of new functions for retrieving transaction clause data. It’s a perfect example of how VeChain Renaissance empowers community contributions at the protocol level.
What Happens Next
VeChain Renaissance is a multi-stage venture. As a general overview of what to expect:
Now:
Dynamic fee burning removes VTHO from circulation with every transaction
Enhanced EVM compatibility opens doors for more seamless dev/tooling integrations
New technical foundations prepare the network for advanced staking mechanics
Coming TODAY:
StarGate staking platform launch
5.48B VTHO Early Bird Staking Program begins
New Economic Node tiers (Dawn, Lightning, Flash) introduced
Enhanced rewarda through the revolutionary NFT delegation system
Q3 2025 — Hayabusa VIPs:
Complete tokenomics transformation with stake-based VTHO generation
Advanced consensus mechanisms and governance upgrades
Full integration of the Validator and Delegator reward mechanics
Q4 2025 — Hayabusa Implementation:
Delegator/Validator Node system goes live
Authority MasterNode transition to a decentralized Validator network
Complete Renaissance tokenomic model activation
StarGate Approaches
The excitement is far from over, with the imminent launch of StarGate due in around one hour. Please stay tuned for links from official social accounts!
Rise of the VeBetter Super App: Mugshot and Greencart Each Cross 1 Million Accounts
Only weeks ago, we announced that Mugshot had crossed the 1 million user milestone — a defining achievement for the Web3 world and testament to the continued momentum and growth of the VeBetter ecosystem.
Today, we’re ecstatic to announce that Greencart recently followed suit, joining Mugshot in the million-user club and marking the creation of VeBetter’s first pair of ‘super apps’ helping bridge the gap between Web3 innovation and mainstream adoption.
Having two apps cross the million-user threshold in quick succession affirms VeChainThor’s role as a pioneering platform for real-world adoption. We’re moving beyond speculation into utility-driven adoption at scale.
Greencart revolutionizes the grocery shopping experience by turning healthy dietary decisions into tangible rewards. The app operates on a simple “Shop, Scan, Earn” model, transforming grocery receipts into blockchain-verified ‘sustainability proofs’, monetizing the sustainable impact of the foods we eat.
Users shop for groceries, and upload a photo of their receipt using the Greencart app. AI technology analyses the receipt, identifying healthy, sustainable purchases such as fresh fruits, vegetables and organic produce, as well as rewarding digital payments over cash transactions.
Qualifying purchases earn users B3TR tokens, rewarding them for decisions that positively impact the health of people and planet. This approach tackles the traditional ‘green premium’ issue, wherein sustainable products, such as organic produce, often cost more. Through this approach, users can be incentivized to purchase the healthiest options, without being taxed for pursuing the sustainable choice.
Importantly, unlike traditional loyalty point schemes that remain trapped within a retailer’s ecosystem, B3TR tokens can be leveraged for a wide array of benefits across VeBetter, as well as the wider world of commerce, hinting at a Web3 future for loyalty programs — a market worth an estimated $20Billion, according to BCG research.
Technical integrations such as Stella Pay and the VeBetter Visa Card allow B3TR to be spent at over 130 Million merchants worldwide, transforming sustainable actions into real benefits.
Greencart’s Too Good To Go integration sees users able to earn rewards by preventing food waste (and gaining tasty treats in the process), presenting another great example of how blockchain can be seamlessly integrated into existing infrastructure to advance beneficial societal outcomes.
Implications of The Million-User Milestone
Achieving two instances of the 1 million milestone validates VeBetter’s core thesis: that blockchain technology, when combined with innovative tech that abstracts the blockchain experience away, presents a potent tool for onboarding users and driving growth.
VeBetter’s array of X-to-Earn apps target various sustainable lifestyle habits, and seeks to become Web3’s first real-world app store. Mugshot, Greencart and the VeBetter ecosystem at-large create a new kind of value derived from tokenized data, rewarding it to users for creating virtuous habit cycles that compound into meaningful impact.
With 5.5 million+ tons of carbon emissions verifiably reduced and recorded through on-chain sustainability proofs, VeBetter demonstrates that economic incentives, community recognition, and gamification are effective tools for driving environmental impact.
Join the Super App Revolution
Our never-ending goal is scaling the VeBetter ecosystem and empowering builders to launch the next wave of super apps. We warmly invite developers, Web3 natives and regular folks alike to experience the rewarding nature of Web3-powered sustainability, through the VeBetter ecosystem engaging millions worldwide.
To builders: The infrastructure, audience, and opportunity await you. With up to $50,000 in grants and a vast global community, there has never been a better time to explore building on VeBetter. Follow this link and apply!
We’ll soon announce a very exciting initiative targeting prospective founders and builders — watch this space!
To HODLers, degens and beyond: Download our official wallet, VeWorld — your gateway to the VeBetter ecosystem — and discover apps that let you transform your daily actions into real rewards. Grab it here.
The era of Web3 super apps is starting. The question isn’t whether blockchain will deliver the exalted billion-user goal, but how quickly it will get there, and how much positive impact it will have on the way.
Download Greencart from your app store of choice and sample the incentivized, sustainable Web3 future! Then head of to VeBetter.com and explore more!
The Upgraded VeBetter Grants Program: Fuelling the Next Wave of Sustainable Blockchain Innovation
In a major milestone for decentralized sustainability innovation, We’re thrilled to unveil that the upgraded, community-powered VeBetter Grants Program is NOW LIVE!
This new, more streamlined initiative is designed to accelerate the growth of the VeBetter ecosystem. Its core mission is helping developers transform their vision into real-world impact, joining forces with teams across the world to build a Better, blockchain-powered planet.
Most importantly — it invites YOU, the ever-engaged and active VeFam, along for the journey, letting you approve applications you deem most worthy of funding.
Check out the new landing page: Apply for a VeBetter Grant today!
A Pathway Toward Utility, Adoption, and Growth
The success of Mugshot – which recently hit over 1 million active users, collectively committed 6.9 million tokenized sustainable actions to blockchain, and led a 255,354 kg reduction in carbon footprint — is testament to the power of VeBetter’s incentivized approach to advancing sustainability.
We invite builders to build on this momentum and help further expand the VeBetter ecosystem or tools that further scale our utility and impact. Whether you’re developing the next million-user super app or building vital ecosystem infrastructure, the updated VeBetter Grants Program is your pathway to bringing visionary ideas to life.
New Powerful Grant Tracks
Old vs new grant programs, side by side comparison.
The VeBetter Grants Program offers two distinct funding tracks:
X-to-Earn Grant
For: Sustainability-focused X-to-Earn dApps with measurable impact
Requirements: Working demo, MVP, or prototype Launch on VeBetter as a deliverable Clear path to business model
Preferred: Existing user base
Funding: Up to $30,000 in B3TR tokens
Impact: Rewarding sustainable actions and growing the ecosystem
For: Protocol devs, tool builders, or infrastructure teams
Requirements: MVP or prototype Must support VeBetter ecosystem Clear implementation roadmap
Preferred: Prior delivery experience on VeChain or similar L1s
Funding: Up to $50,000 in B3TR tokens
Impact: Enhanced tools and robust dev environment
Apply for a VeBetter Grant today!
Your Path to Funding and Support
Grant recipients retain 100% ownership of their vision while receiving milestone-based funding to bring innovative concepts and applications to life. Beyond financial resources, we provide technical guidance from blockchain experts, collaboration opportunities with fellow builders, and marketing amplification through VeChain Foundation channels.
Projects that address VeBetter’s needs and align with the UN’s 17 Sustainable Development Goals will be prioritized, especially those serving the general population (aka, Web2-ready). Projects enhancing infrastructure, tooling, security, or scalability are also strongly encouraged.
With a more streamlined process in place, all proposals will benefit from a transparent community validation process — a defining feature of our enhanced grants system. This dual-approval mechanism, where community members vote alongside the VeChain Foundation, ensures funded projects truly reflect collective priorities and user needs.
When reviewing applications, we evaluate technical feasibility, ecosystem value, innovation, team expertise, and long-term sustainability. Our goal is to support projects that are not only initially well-conceived but also capable of making a lasting impact.
Application Process
1. Submit your application via the VeBetter Grants webpage
2. Initial review by our team (additional details may be requested)
3. Promising projects advance to follow-up discussions
4. Receive a tailored grant offer with milestone terms
5. Community voting on your proposal
6. Initial funding disbursement upon approval
Most applications will be processed within four weeks, with funding distributed as agreed-upon milestones are met and approved.
Example Grant Milestones
Integration: Successfully integrating your project within the VeBetter ecosystem, including implementing B3TR as a reward mechanism, ensuring VeWorld wallet compatibility, and demonstrating a smooth user experience.
User growth: Achieving measurable adoption metrics such as active wallet count, transaction volume, or daily active users, while implementing features that drive new user acquisition.
Commercial sustainability: Developing monetization features, revenue streams, or business model enhancements that ensure your project’s long-term viability beyond the grant period.
Technical infrastructure: Delivering development tools such as SDKs and APIs, comprehensive documentation, security audits, and other infrastructure components that strengthen the VeBetter ecosystem.
Ready to Build a (Ve)Better Future?
Whether you have an idea for the next million-user X-to-Earn app or are focused on strengthening ecosystem infrastructure and tooling, the VeBetter Grants Program delivers the resources needed to accelerate development and maximize your project’s impact.
Join us in expanding and improving our X-to-Earn ecosystem — where sustainable choices are incentivized and rewarded, and a community-led movement transforms individual actions into meaningful global impact.
For questions or additional information, email us at grant@vechain.org or join our community on Discord.
Tomorrow, from 7pm UTC+1, we kick off a packed VeChain Updates Space for your listening pleasure!
We welcome the @TheSolarWise team for updates on their newest ReFi solar farm, meet cross-chain bridge builders, @wanchain_org, who will be unlocking liquidity in the VeChain ecosystem, as well as meet new and upcoming VBD apps including:
Welcoming Enterprise Blockchain Veteran, Anthony Day, As VeChain Marketing Director
VeChain — and the blockchain industry at-large — are at a defining moment. A recent surge of regulatory clarity has aligned with a shift in crypto narratives: utility is king.
Tokenization has become a tool of change, and with it, VeChain is building an interconnected Web3 ecosystem — through VeBetter — designed to power billions of everyday people. A goal whose success relies on individuals with deep industrial knowledge and expertise, from both in and outside of crypto.
Today, we are excited to announce that Anthony Day has joined VeChain as Marketing Director to accomplish that exact mission.
Anthony Day — VeChain Marketing Director
[LEFT] CEO, Sunny Lu [CENTRE] Head of Institutional Growth, Johnny Garcia [RIGHT] Marketing Director, Anthony Day
Anthony joins VeChain with high-level expertise from his roles at IBM and Deloitte, where he led enterprise blockchain implementations across supply chain, sustainability, healthcare, and consumer products. Most recently, Anthony served as Head of Strategy & Marketing at Midnight, driving growth for the data protection and privacy protocol. Previous work at Parity Technologies and tenures in blockchain advisory roles cement his credentials as a knowledgeable and experienced blockchain expert.
One of Anthony’s key attributes beyond his CV is his ability to translate the complexities of blockchain for more mainstream relevance. Through his podcast, ‘Blockchain Won’t Save the World’, Anthony has helped demystify Web3 for audiences in over 150 countries, engaging, educating, and inspiring the next waves of adoption.
Asked for thoughts on his new role, Anthony shared:
“VeChain’s success with user-focused, decentralised applications is genuinely differentiated in the market. We’re still seeing the industry grow based on tokenizing existing financial assets, but VeChain’s vision also enables organizations to create value from community-led growth, loyalty schemes, and incentivized sustainable actions. This is exactly what enterprises need, and VeChain’s technology is already being used by over a million everyday users across the VeBetter dApp ecosystem.”
Anthony joins VeChain at a crucial junction; with VeChain Renaissance nearing its ‘Hayabusa’ phase, the VeBetter ecosystem surpassing 1.7+ million users, institutional partnerships nearing completion and regulatory clarity unfolding across the world — “hitting the ground running”, is an apt statement.
We’re confident in Anthony’s expansive industrial and professional background as he joins us to guide our next chapter of adoption and growth.
Welcome to the VeFam, Anthony. Let’s build the future of Web3 utility!
Announcing the VeChain X Stella Pay Visa Card: Spend $B3TR, $VET and $VTHO Anywhere
The rumours were true — we’re bringing a game-changing development to the VeBetter ecosystem and accelerating our journey toward mainstream adoption with the introduction of the Stella Pay Visa card!
VeBetterDAO users will now be able spend $B3TR tokens, as well as $VET and $VTHO, directly at millions of retailers worldwide, both online and in-store. Complete sustainability actions, earn B3TR rewards, and then spend your tokens at your favourite retailers — anywhere where Visa payment cards are accepted. Alternately, utilise accrued $VTHO for purchases — the power is in your hands!
Available as physical cards, or via Apple Pay/Google Wallets, the Stella Pay integrations sees the VeChain and VeBetter ecosystems take another leap towards mainstream utilization, enabling a seamless user experience for Web2 users.
Visa cards are accepted at over 130 million merchant locations across more than 200 countries and territories worldwide.This extensive network makes Visa one of the most widely accepted payment methods globally.
Secure your Stella Pay Visa card and start turning your sustainable actions into everyday purchases!
Getting Started
To begin the process of getting your Stella Pay card, you can do the following:
Follow this link to the VeBetter Stella Pay landing page and click ‘Sign Up’:
https://www.stellapay.io/b/WGWV
Note: If you don’t see the email right away, be sure to check your spam folder.
2. On the homepage — navigate to the ‘Card’ tab and hit ‘apply’
3. Input your mobile number and verify
4. Submit KYC info > await approval
5. Deposit USDT/USDC to pay the $30 fee*
6. Deposit $B3TR, $VET , or $VTHO to your new Visa Card
7. You’re live! Make your first purchase (and share with us what it was)!
*To encourage early adoption, the VeChain Foundation recently launched a VeBetterDAO Treasury proposal to fund the first 5000 users with 200 $B3TR tokens, helping cover the initial costs of acquiring the card ($30) plus an additional incentive.
The proposal is currently live, and seeking support, here!
Making Web3 Invisible
As outlined in our Web3 for Better whitepaper, one of VeChain’s core strategic objectives is making blockchain technology functional and accessible to the masses, helping onboard the next billion users to Web3.
Key to that is delivering engaging, rewarding applications that resonate with Web2 users. A critical component of our strategy is abstracting the technical complexity that has traditionally limited adoption of blockchain.
The Stella Pay integration completes VeChain’s user journey transformation.
Frictionless Onboarding: Account abstraction and social logins remove technical barriers to entering the ecosystem by presenting users with a familiar ‘username, password’ set up — with enhanced security and recoverability of accounts.
Incentivized Engagement: B3TR tokens reward sustainable actions through X-2-Earn applications that gamify sustainability challenges. This low barrier to entry, and easy accessibility, makes adoption of the technology more seamless.
Simple Spending: Stella Pay cards let users spend earned $B3TR tokens like a traditional currency, creating a more intuitive way to make use of the rewards generated. For more crypto native users, $VET and $VTHO token integrations expand their usability.
This three-part strategy makes blockchain’s “blockchain-ness” invisible and opens the doors for mainstream users without technical knowledge.
We’re delivering a platform where technology becomes the silent enabler rather than a visible complexity — exactly as it needs to be.
Built on Foundations of Compliance and Security
This integration sees VeChain continue to expand based on our unwavering commitment to regulatory compliance. The recent MiCAR confirmation of the $VET and $VTHO tokens demonstrates a proactive approach that continues to bear fruit.
By embracing Europe’s unified regulatory environment, VeChain offers a stable, trusted foundation necessary for integrations with traditional financial infrastructure. Stella Pay’s secure platform, combined with VeChainThor’s enterprise-grade blockchain technology, ensures users can confidently spend their B3TR tokens with the security and convenience expected from a world leading blockchain platform.
In an industry often plagued by regulatory uncertainty, VeChain continues to lead by example, proving that compliance and innovation can advance hand-in-hand.
From Digital Tokens to Real-World Spending
The VeChain x Stella Pay partnership delivers what many in Web3 have long envisioned — the ability to spend digital assets seamlessly in everyday life. B3TR token holders can now access virtual Visa cards, transforming sustainability rewards earned through VeBetterDAO into spendable currency at millions of retail locations worldwide.
This is the completion of a powerful flywheel that makes blockchain truly accessible to everyone:
Earn B3TR tokens through sustainability actions in VeBetterDAO’s X-2-Earn applications
Hold and grow your digital assets within the ecosystem
Spend B3TR directly via Stella Pay’s Visa card solutions, both online and in-store
The integration removes the final barrier separating blockchain rewards from everyday utility, eliminating complicated exchange processes and multi-step conversions. Your B3TR tokens become as practical and usable as traditional currency, opening an entirely new dimension of utility for the VeBetterDAO ecosystem.
The Road Ahead: Unlocking The Next Billion
With $B3TR and Stella Pay, what was once aspirational is now operational — a Web3 ecosystem where blockchain technology fades into the background while its benefits move to the forefront. Theoretical blockchain benefits have evolved into a practical, everyday utility that anyone can experience without specialized knowledge.
This integration represents a critical milestone in our Renaissance initiative, which is redesigning VeChainThor as the protocol built for mass adoption. By connecting sustainable actions directly to spendable rewards, we’re demonstrating how blockchain can create value for everyday users without requiring them to understand the underlying technology.
The upcoming Hayabusa and Intergalactic phases will build upon this foundation by expanding developer capabilities while maintaining seamless user experiences. This dual focus creates optimal conditions for global adoption — where blockchain’s value is apparent, but its complexity remains invisible.
Ready to Spend?
The B3TR Visa card is now available for all VeBetterDAO users — you can get yours, here!
The sign-up process takes minutes, and within days, you’ll be tapping your card at grocery checkouts, restaurants, and millions of retail locations worldwide.
Already have your card? Share your experience with us! Tag us on socials and show us how you’re using your sustainability rewards in the real world.
Let’s build the new world, together.
Announcing The VeChain x Stella Pay Visa Card: Spend $B3TR, $VET and $VTHO Anywhere was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.