The phrase “Bitcoin ( $BTC ) is the hurdle rate” has gained traction in crypto communities, symbolizing the belief that Bitcoin should be the benchmark for investment returns. Traditionally, a hurdle rate refers to the minimum return required for an investment to be worthwhile. This is often based on risk-free assets like U.S. Treasury bills, which are used to compare the viability of riskier investments.
Bitcoiners challenge this traditional model, arguing that Bitcoin ( $BTC ) outperforms such benchmarks. They highlight Bitcoin’s fixed supply, predictable issuance, and strong long-term returns. Unlike treasury bills, which are heavily influenced by Federal Reserve policies and show yield volatility—especially during economic downturns like in 2008, 2020, and 2024 Bitcoin( $BTC ) is decentralized and less susceptible to political or monetary interference.
Supporters believe that if an investment can’t outperform Bitcoin, it may not be worth pursuing at all. This thinking has led to the rise of Bitcoin treasury companies like MicroStrategy (MSTR), Metaplanet, and Nakamoto, which hold Bitcoin as a core strategy and promote exposure to BTC through their stocks sometimes even outperforming Bitcoin itself.
However, critics argue that using “Bitcoin is the hurdle rate” as a slogan can be misleading, especially when used by companies pushing their stocks. Some Bitcoin purists also stress the importance of self-custody over trusting centralized treasury firms or exchanges.
In short, the phrase can be seen as a financial principle, a marketing tactic, or just a popular crypto meme depending on the context and who’s using it.
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