To maximize your reach and chances of getting good rewards / rank:
Stay consistent: posting regularly helps.
High content quality: proofread, be accurate, use sources. Visuals help.
Timeliness: tying to recent news (e.g. Binance airdrop, testnet launch) is advantageous.
Engagement: respond to comments, ask questions, encourage sharing. Posts that generate conversation will rank better.
Use tags
