The more I write, the more obvious it becomes, I am increasingly convinced:
The biggest problem in the blockchain gaming industry is not the short lifecycle of projects, but rather that the entire system has never considered allowing 'players themselves to have a lifecycle'.
The project has a lifecycle,
Narratives have a lifecycle,
Tracks have a lifecycle,
Tokens have a lifecycle,
but players do not.
Players have been forced to jump between one cycle after another, starting over each time.
This means that the entire industry has not formed a 'player ecology' at all, only a 'project ecology'.
And YGG is exactly filling this gap in the underlying structure that has been missing for ten years—
Allowing players to have their own long-term identity ecology.
In this article, I want to explain the true value of YGG from the perspective of 'identity ecology'.
First, players did not have 'ecological identity' in the past, only 'project identity'
You are an old player in Game A, but in Game B, you are just a passerby;
You have made significant contributions in a certain guild, but no one recognizes you elsewhere;
You participate in ten projects, complete one hundred tasks, but all identities are locked by the projects themselves;
Once the project ends, your identity has no continuity meaning.
The form of player identity in Web3 in the past was fragmented, one-time, and locally meaningful.
Completely lacks ecological-level function.
This is the most fundamental gap in the chain game industry.
Secondly, YGG's reputation system allows players to have an 'ecological-level identity' for the first time
What is called ecological identity is:
Does not rely on a single project for existence
Not restricted by a certain activity
Does not disappear with the lifespan of the game
Not reset due to changing chains
Identity has changed from 'effective within the project' to 'effective within the ecology'.
Reputation records:
What have you participated in
What have you accomplished
What have you contributed
How long have you persisted
Are you trustworthy?
Your position in the entire ecology
This is not a medal, but an ecological identity.
Thirdly, player identity only has vitality if it possesses 'stackability'
The biggest problem with player identity in the past was:
Cannot stack
Cannot migrate
Cannot upgrade
Cannot extend across projects
But in the YGG model, identity is stackable:
One task → One record
Multiple participations → A trajectory
Multi-project contribution → A cross-ecological resume
Long-term collaboration → A layer of identity level
Multi-regional participation → An ecological weight
The thicker the identity layers, the deeper the value.
This is the embryonic form of player identity ecology.
Fourth, YGG Play is the 'dynamic engine' of player identity ecology
It is not a task system, but:
Identity growth system
Identity verification system
Identity upgrade system
Identity extension system
Identity compounding system
Every participation, every collaboration, every learning will push the evolution of player identity in reverse.
The more projects, the stronger the players;
The deeper the involvement, the more stable the identity;
The larger the ecology, the higher the value.
This is an unprecedented player ecological structure.
Fifth, SubDAO gives player identity a 'geographical dimension'
In the past, the identity of chain games was flat:
Everyone has only one label—player.
But in the real world, identity is multidimensional:
You belong to a certain region
You belong to a certain culture
You belong to a certain community structure
You belong to a certain behavior pattern
YGG's SubDAO is not a community, but an identity dimension.
You come from SEA, your growth path is different;
You come from LATAM, your behavioral structure is different;
You come from Indo, your execution rhythm is different;
You come from MENA, your value curve is different.
The regional dimension makes identity ecology more three-dimensional.
Sixth, the 'social structure' of identity allows players to have long-term positions for the first time
Identity is not static, but a dynamic position.
Within the YGG system, a player's position will evolve with contributions, resumes, and collaborations:
Participant → Executor
Executor → Contributor
Contributor → Collaborator
Collaborator → Role bearer
Role bearer → Regional node
Regional node → Ecological-level identity
This is a process from 'personal identity' to 'social identity'.
Players are no longer just addresses, but 'positions' within the ecology.
Seventh, the greatest value of the player identity ecology is:
It allows the value of players to no longer be defined by project cycles, but by their own growth.
If one project fails, your identity does not fail;
Once a game ends, your resume does not end;
A chain exchange narrative, your status will not be erased.
This is like professional identity in the real world:
You do not belong to a certain job,
You belong to your career.
YGG's identity ecology is the 'career trajectory' of players.
Eighth, I am now very certain:
In the future Web3 game world, there will be two camps—
A camp without player identity ecology → Always dependent on external stimuli
A camp with player identity ecology → Self-circulation, self-growth, self-stabilization
And YGG is currently the only organization building a second structure.
It is not about forming guilds,
It is also not about being a task platform,
It is definitely not about creating a player distribution system.
What it is doing is:
Allowing players for the first time to no longer depend on project existence,
But rather makes projects depend on the existence of player ecology.
This is the power reversal between identity ecology and project cycles.
In summary—
The value of YGG is not in providing players, but in allowing players to have 'identities that can exist long-term' for the first time.
And any ecology that allows players to exist long-term will ultimately become the foundation layer of the industry.
