You know, sometimes you sit and think - where is all this GameFi really heading? I remember a couple of years ago when everyone was going crazy over Axie Infinity, and then came the disappointment when it turned out that most players were not there for the gameplay, but solely for the earnings. And just recently, I came across a news piece from @YieldGuildGames that made me reconsider my attitude towards this sector.

I look at the chart $YGG - price 0.0733, a slight decrease for the day, trading volumes nearly two million USDT. It seems to be a typical picture for an altcoin in the current market conditions. But it's not about the numbers, it's about what is happening inside the ecosystem. YGG launched their Play Launchpad, and this is not just another platform for IDO gaming tokens. It is an attempt to build an entire infrastructure around web3 gaming, where players can find quality projects, participate in them through quests, and gain early access to tokens of promising games.

I have always been annoyed that there is too much speculation in crypto games and very little real gaming experience. You log in, poke around, farm tokens, log out - and no pleasure from the process. After all, games should be interesting, engaging, and provide emotions first and foremost. And #YGGPlay, it seems to me, is trying to change this paradigm. They curate projects, select truly quality games where blockchain is not just tacked on for show, but organically integrated into the gameplay.

The concept of quests is especially intriguing. Instead of just buying tokens at IDO blindly, you can actually play the project, understand the mechanics, feel whether it draws you in or not. And only then make investment decisions. This is logically sound to the point of absurdity, right? But for some reason, no one had done this systematically before. Everything came down to whitelists, where you just had to be active on social media and hope for luck.

In general, the history of Yield Guild Games began with scholarship guilds in Axie Infinity, when they helped people from developing countries earn through games by providing them with NFT assets for rent. At that time, it seemed like charity, but in reality, they were building a completely new model - a gaming economy where all parties win. Players earn income and have the opportunity to own assets, investors profit from the growth of the ecosystem, and game developers attract an engaged audience.

Now, when you look at the technical indicators - MA(7) at 0.0726, MA(25) around 0.0732, the price is trading slightly above the weekly moving average - the picture is not so straightforward. The maximum for the day was 0.0750, the minimum 0.0716, the range is quite narrow. The volume in YGG amounted to 27 million tokens, which indicates decent liquidity. But I have long understood that in GameFi, tokens are traded not so much based on technical analysis, but on news and launches of new games in the ecosystem.

And what strikes me about the approach of @YieldGuildGames is that they are not trying to create one super game that should become the killer of the entire market. They are building a platform, an aggregator of quality content in web3 gaming. You find your favorite games there, participate in the development of projects at early stages, and gain real value from your time. Instead of just clicking buttons in the hope of catching x100 on the next meme token.

Launchpad is essentially a bridge between developers and players. Developers receive not just capital, but an engaged community that has already tested the game and is ready to continue playing it. And players get the opportunity to enter the project on the most favorable terms while understanding what they are investing in. It seems to me this is much fairer than blind IDOs, where you buy a pig in a poke based on a beautiful trailer and promises in Discord.

Of course, GameFi is currently going through tough times. After the hype of 2021, many projects simply closed down or turned into deserts where only bots wander. But that is exactly why it is important that initiatives like YGG Play emerge, which try to separate the wheat from the chaff and show that web3 gaming can be not only about speculation but also about real entertainment.

I myself still haven't completely decided whether I believe in the mass future of blockchain games. There have been too many disappointments, too many projects promised golden mountains and disappeared. But when I see a systematic approach, when I see that the team is thinking not only about the pump-dump of their token but about building a sustainable ecosystem - hope arises. And in this context, it does not look like another speculative asset, but as a token with real utility in a growing industry. Let's see what happens next, but for now, I am watching the development of #YGGPlay with sincere interest.

#YGGPlay @Yield Guild Games $YGG

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