When people talk about Web3 games, the discussion often jumps straight to big terms, media hype, charts, or rapid price increases. But very few understand which projects are actually building something real.
YGG is one of those names that keeps coming back into the spotlight time and time again — not because of the hype, but because of what it actually offers, and the depth of the work it does.
This is not your average game currency.
It's not another Play-to-Earn project.
It's not just a "players' union".
YGG rebuilt itself from scratch. Today, it is one of the few projects that creates a complete infrastructure layer for games that brings together players, developers, and creators within one seamless ecosystem.
What exactly is YGG?
YGG started in 2020 when the Web3 gaming world was just beginning. At that time, the idea was simple:
Helping players get into blockchain games by lending them NFTs and guiding them within the game.
This idea exploded into success during the Axie Infinity boom.
People who had never touched cryptocurrencies before started earning actual income through YGG programs.
But when the era of Play-to-Earn ended, most guilds collapsed… and many disappeared entirely.
YGG hasn't disappeared.
She even admitted that the old model was unsustainable, and that “renting NFTs” only works when the game rewards are high and consistent.
So she decided to completely rebuild herself.
She took her community and her experience, and started to create something much bigger.
What has YGG become today?
YGG has transformed into a gaming infrastructure layer built on three fundamental pillars:
1) Game Publishing System
It helps studios launch Web3 games in a professional manner.
2) A distribution engine that brings in players
An integrated network to guide users to the games that are right for them.
3) Community coordination layer
Through it, societies are managed in an organized and effective manner.
This formula allows any new game to gain real players, clear incentives, and steady growth — without relying on traditional marketing or temporary hype.
The problem that YGG is trying to solve
The Web3 gaming industry is riddled with problems — but nobody talks about them openly:
Games are released… but nobody plays them.
Players come in… but don't stay
Rewards start strong… then collapse
Studios can't find the right user
Players who don't trust new games
Scattered, disorderly societies
YGG is trying to solve all these problems at once.
If traditional games have publishing — distribution — events — influencers — content — rewards — systems that connect everything…
Web3 does not have any of this in one place.
This is where YGG comes in.
YGG Play: The true heart of the system
The central product of the YGG strategy is:
YGG Play
It is an integrated publishing and distribution platform for Web3 games.
But what's different is that it doesn't just serve huge games; rather:
Mini games
casual games
Partner Games
Games developed by YGG itself
His main objective:
Making Web3 games easy to discover — easy to enter — easy to progress — and fun repeatedly.
YGG Play integrates many tools into one platform:
Discover the games
Tasks and Quests System
Token distribution
Launchpad
Player management
Creators' Content
Community organization
This is what makes YGG different:
She is building a product that is actually used, not just an idea.
LOL Land: The ultimate proof of the success of the YGG model
LOL Land is the first game launched via YGG Play.
Although it seems like a simple game… it proved the power of the system:
More than 25,000 players in launch week
Over $7.5 million in revenue
An engaging gameplay experience that kept players coming back daily
And most importantly…
Part of the game's revenue was used to repurchase YGG currency from the market.
This is a rare example in Web3 games:
The player plays → the game wins → YGG buys its currency → the economy strengthens
A clean and smart model.
Expand with partner games
YGG is not only relying on its own games, but is rapidly expanding through partner games such as:
Proof of Play Arcade
Gigaverse
GIGACHADBAT
Each game gets you:
Tasks
events
Player distribution
Launch support
Ready community
This is causing YGG to gradually transform into:
"Steam Lightweight Web3 Games"
Launchpad: The healthy way to launch game tokens
Launching a game token is the most difficult process in the industry.
YGG created a different model:
The player completes tasks and collects YGG Play points
He can double his points through staking.
He uses his points to enter the launch of a new token
This model:
Bots are prohibited
It rewards real players
It gives games a healthy start
It links "effort" to "reward".
And the LOL token itself was launched via this system… with complete success.
Community Questing System: The New Player Experience
YGG replaced the old GAP system with a new, more advanced task system.
The player now receives:
XP (Experience Points) — not currency.
This is important because:
Prevents collapses
Ensuring sustainability
Progress is made dependent on real activity.
Building a long-term “digital reputation”
XP is the “player identity” within YGG.
Blockchain guilds: A real-world community built on the blockchain
Unions have been part of YGG's identity from the beginning.
But now it's onchain:
Unions can:
Managing its treasuries
Create tasks
Operating its members
Badges Edition
Player reception
Making collective decisions by voting
This is the first actual guild system on Web3 of this maturity.
YGG expands beyond gaming: the micro-tasking economy
YGG has started a new direction:
Small, genuine tasks that produce real value, such as:
AI data training
Robotics testing
Contributing to distributed systems
And others…
This is the beginning of a micro-digital work economy — real, not “fake jobs”.
YGG's vision for the coming years
YGG is focusing on the gaming category, which will lead the next Web3 cycle:
light games
Fun
social
Reproducible
On the phone
Easy access
With clear rewards
Therefore, YGG wants to become:
The world's largest distribution engine for lightweight Web3 games.
Why is YGG important for players?
Because the players want:
Fun
Easy access
Fair rewards
Belonging to a community
Ongoing events and tasks
Web3 made this difficult.
YGG makes this easy.
Why is YGG not an ordinary project?
Because she didn't just make a promise... she built an entire system:
products
tools
games
events
Economy
distribution
Complex
Tokens release
Infrastructure
It's a complete stack.
Very rare in Web3.
Why could YGG become one of the biggest winners in the upcoming Web3 Games Tournament?
Because the next session will not be led by:
✘ AAA Games
Expensive NFTs
✘ Unsustainable economies
Rather, it will lead it:
✔ Light games
✔ Social fun
✔ Smart Rewards
✔ Creators' Content
✔ Easy repetition
✔ Phone Experiences
✔ Fair releases
And that's exactly what YGG is building.
Ready-made products
Active complex
Real revenues
Long experience
Most of the tokens have already been released.
Clear economy
It is very rare to find a Web3 project this powerful.
Summary
YGG is no longer a “gaming syndicate”.
It has become a fundamental layer connecting:
players
Creators
studios
The entire digital economy
It solves:
Login problem
Distribution problem
The problem of interaction
The problem of player retention
The problem of rewards
Game detection problem
Most projects attempt to solve a single problem.
YGG solves the entire system.
And that's what makes her next story...
One of the biggest stories in the gaming world.
$YGG @Yield Guild Games #YGGPlay
