$BTC L'The adoption of Bitcoin by companies is slowing down significantly as small businesses withdraw
Institutional giants are tightening their grip on BTC, while small treasuries are retreating.
The expansion of BTC treasury has considerably slowed in the fourth quarter of 2025, with only nine new companies adding BTC to their balance sheets, down from 53 in the previous quarter.
In total, 117 institutions have adopted BTC this year, but most of them hold relatively modest amounts, reports Cointelegraph.
This slowdown reflects a more significant retreat of small businesses and retail buyers amid market volatility and tightening liquidity conditions. Some former regular accumulators have completely halted their purchases, including the Japanese company Metaplanet, which has not added BTC for over two months. Others have shifted from accumulation to liquidation. The British company Satsuma Technology sold 579 BTC for about 53 million dollars, thus reducing its holdings to 620 BTC.
Large holding companies continue their accumulation despite market weakness
Even as small businesses scale back their activities, larger companies continue to quietly increase their Bitcoin positions. Strategy, the largest public holder of BTC, made a purchase of 962 million dollars on Monday - its largest purchase since July - bringing it within 500 million dollars of its total acquisition levels for 2024. This move highlights how well-capitalized institutions are taking advantage of the drop in demand to secure additional supply.
Data from CryptoQuant indicates that large buyers remain the key force supporting long-term accumulation trends. In contrast, small buying businesses seem more sensitive to volatility and capital costs
