Crypto giant Tether is making headlines again — this time far outside the blockchain world.
The company behind USDT has confirmed it wants to acquire Italian football powerhouse Juventus. If the deal goes through, Tether says it plans to inject $1 billion into the club to overhaul operations, strengthen finances, and boost global expansion.
This would be one of the biggest crossovers ever between crypto and traditional sports, putting a stablecoin issuer at the center of one of Europe’s most iconic football teams.
A successful takeover could reshape both:
⚽ European football ownership dynamics
💱 Crypto’s influence in mainstream global brands
A huge move — and one that could rewrite the playbook for crypto-backed sporting investments.
