Tether, the world's leading stablecoin issuer, is in the process of taking control of Juventus, a traditional Italian club.
The company responsible for USDT presented a formal, all-cash proposal to buy 65.4% of the shares currently held by Exor — the holding company of the Agnelli family, founders of Fiat. The exact values of the negotiation were not disclosed.
Tether's CEO, Paolo Ardoino, highlighted in a statement his personal connection to the team:
> “Juventus has always been present in my life. I grew up following the club and learned early on about dedication, resilience, and responsibility by watching it face victories and defeats with dignity. These lessons stay with me to this day.”
In February, the company had already acquired a minority stake in the team, which competes in Serie A, Italy's top football league.
If Exor accepts the proposal, Tether intends to launch a public offer to buy the remaining shares at the same value. If the deal is completed, the company plans to invest 1 billion euros to strengthen the club's development. Ardoino stated that Tether has financial solidity and intends to support Juventus with stable capital and a long-term vision, contributing to sporting performance and sustainable growth in a competitive global sports and media landscape.
Tether's investment strategy has been intense: it recently participated in a $81 million round in an Italian humanoid robotics company and, in November, acquired another 1 million shares of the video platform Rumble, after announcing investments of $775 million in YouTube's competitor.
According to a report from Bloomberg, the company is also considering tokenizing its own shares. The plan would be to raise around $20 billion, with a market valuation estimated at $500 billion.