Visa focuses on stablecoins. The card payment giant Visa is far from a newcomer in the crypto ecosystem. As early as 2021, the company was seriously interested in the Bitcoin sector. Since then, the financial group has multiplied partnerships with crypto companies, and now, Visa wishes to support businesses in their transition to stablecoins.
Key points of this article:
Visa has launched a consulting service called Stablecoins Advisory Practice to guide the adoption of stablecoins by businesses.
Visa has already achieved an annualized settlement volume of approximately 3.5 billion dollars in stablecoins, demonstrating its commitment to this rapidly evolving sector.
Visa unveils its stablecoins consulting service: « Stablecoins Advisory Practice »
In a press release published this Monday, December 15, 2025, Visa revealed the launch of a new service: Stablecoins Advisory Practice. This service aims to provide information and recommendations to guide banks, fintechs, merchants, and businesses of all sizes in the adoption and integration of stablecoins.
The giant of traditional card and digital payments (pre-blockchain) has indeed noticed that the stablecoins sector, although still very young, is expanding rapidly, with a total valuation exceeding 300 billion dollars.
Visa also contributes to the success of these cryptocurrencies based on “stable” assets (like the US dollar or gold), as the financial multinational already processes an annualized settlement volume of approximately 3.5 billion dollars in stablecoins.
When traditional payment giants start advising on cryptos and blockchains
This new consulting service on stablecoins offers a range of services designed to guide the strategy and implementation of stablecoins by institutions and businesses, as the emergence of regulatory standards, like the GENIUS Act in the United States, gives strong legitimacy to the sector.
« It is essential to have a comprehensive strategy regarding stablecoins in today's digital landscape. (…) Clients turn to Visa and VCA for guidance, as they trust our ability to navigate change, both in the payments space and beyond. We are proud to help our clients stay agile and competitive as this sector evolves at an unprecedented pace. »
Carl Rutstein, Global Director of Visa Consulting & Analytics (VCA)
Now, the financial giant openly declares its intention to be a leader in what Visa calls “Onchain Finance,” a sort of merger between decentralized finance (DeFi) on blockchains and modernized traditional finance (TradFi). And in terms of stablecoins, it is undeniable that Visa is neck and neck with its major competitor Mastercard to lead this DeFi/TradFi merger.
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