In my view, the World APP lacks structure and is betting on completely the wrong leadership with a lot of lack of truth and extreme manipulation of employees.

After 30 years working with the internet, having experienced promises like Second Life and many others, I learned to recognize when something can truly be transformative. Brazilians, with their bold culture and avant-garde spirit, have always been early adopters of technologies that can change lives.
Being part of the entrepreneurship team at Facebook gave me a privileged view of the challenge of scaling innovation with reach, culture, and mass adoption. That’s why the World project catches my attention so much — and at the same time, brings me great concerns.