YouTube now allows U.S. content creators to receive payments in PayPal's PYUSD stablecoin. This is a significant step forward in the adoption of crypto on a leading video platform.
The partnership between the Google-owned platform and PayPal highlights the growing institutional confidence in stablecoin technology for everyday transactions.
YouTube adds PYUSD to its content creators' payment options.
Content creators operating in the U.S. can now choose PYUSD, PayPal's dollar-backed stablecoin, to receive YouTube revenues. PayPal's head of crypto business, May Zabaneh, confirmed that the option is available for Americans, according to Fortune. A Google representative also confirmed the matter.
The feature is based on PayPal's third-quarter 2025 update, which enabled recipients to accept PYUSD payments. YouTube has now adopted this option.
The community has welcomed the news positively. They emphasized that this facilitates and accelerates payment transactions.
"Stablecoin payments on YouTube are wild. They make the finances of content creators much more global and seamless, especially for those outside the traditional banking system. A big deal," commented one user.
YouTube's integration occurs at the same time as institutional adoption of PYUSD is growing. Yesterday, State Street Investment Management and Galaxy Asset Management announced plans to launch the State Street Galaxy Onchain Liquidity Sweep Fund (SWEEP) at the beginning of 2026.
The fund uses PYUSD as the settlement currency in continuous subscription and redemption transactions. This is a particularly significant step in the utilization of stablecoins in regulated financial products.
PYUSD's market capitalization rises to a new record as the adoption of stablecoins accelerates.
The broader stablecoin market has experienced strong growth in recent years. According to the IMF, cross-border flows in USDT and USDC rose to about 170 billion dollars in 2025.
The market capitalization of PYUSD has also grown significantly. Its market cap has risen from about 500 million dollars at the beginning of January to a new record of approximately 3.9 billion dollars in December.
According to DeFiLlama's data, Ethereum currently holds the largest share of PYUSD, totaling 2.79 billion dollars in circulation. This is 36.6% more than a month ago.
Solana is next at 1,046 million dollars, up 4.3% during the same period. Smaller amounts are distributed across Flow, Berachain, Plume, and Cardano chains, reflecting PayPal's multi-chain strategy for the stablecoin.
The combination of YouTube's PYUSD integration, growing market capitalization, and institutional launches demonstrates how PYUSD is strengthening its position in the digital financial landscape. These developments support the view that stablecoins are becoming key financial instruments backed by significant brands and trusted institutions, rather than just a crypto niche phenomenon.
